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LONDON | MUMBAI, February 3, 2016: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading global IT services, consulting and business solutions organization, today announced that it has been rated as the World’s most powerful brand in IT Services by Brand Finance, the world’s leading brand valuation firm. Brand Finance’s 2016 annual report evaluates thousands of the world’s top brands to determine which are the most powerful, and the most valuable. Scoring highly on a wide variety of measures on Brand Finance’s Brand Strength Index, such as familiarity, loyalty, staff satisfaction and corporate reputation, TCS emerged as the IT services industry’s most powerful brand with a score of 78.3 points – earning it an AA+ rating. Across all industries, Disney was rated as the most powerful brand and Apple as the most valuable brand for 2016. TCS is also the fastest growing brand within its industry over the last 6 years. The company’s overall brand value has increased from US $2.34 billion in 2010 (when the first evaluation of the TCS brand was conducted) to US $9.04 billion in 2016; a growth rate of 286%. David Haigh, CEO, Brand Finance, stated: “TCS’ customer focus has been central to its recent success, but a closer look at our data shows strong and improving scores for brand investment and staff satisfaction too. It has emerged as a dominant force in the IT services industry and is the strongest brand in the sector. Its brand power is indisputable.” N. Chandrasekaran, CEO and Managing Director, TCS, said; “Customer centricity lies at the heart of our organization and is a key driver for growth of the TCS brand. The efforts of our 344,000 employees – our best brand ambassadors – have helped our brand strength to be rated at the top of our industry. I would like to congratulate each one of them and also many of our clients who are listed among the world’s top brands by Brand Finance this year. The value we create for our clients through innovative digital strategies will help continue to boost both their own brands and the TCS brand into the future.” Over the last year, TCS has invested in several strategic initiatives to strengthen its brand. Its branding, public relations, sponsorships, employer brand and community programmes have been recognized with 30+ awards worldwide in 2015. |
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Mr. R.Saravanakumar Archives
July 2016
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